Web Development

Social Media Marketing targets the users of various platforms in order to provide information regarding your brand. Email Marketing sends information directly to the user at your beckoning call. Each piece of the puzzle, when it comes to marketing your brand, plays an integral part but none are more important than your website. Effective email and social media marketing should all lead your followers/subscribers (back) to your website where they will get the final information that results in a conversion. Our goal is to development an effective website that fulfills your goals but keep in mind that there is NO website, no matter the budget, that does not need to be fed. An effective website is one that continues to provide the followers/subscribers with value. YOU will need to make sure that you are ready to feed the machine so that you can churn out real results. Below are a few of the areas that we focus on when it comes to web development:

Responsive Layouts

Desktop and mobile platforms demand unique attention when it comes to design. We’ll ensure that your website is responsive and maintains a consistent feel across all platforms.

Security

No use having a fancy mansion with no alarm, door locks or even a front door for that matter. We ensure that you core server files are tested against malicious exploits and malware.

ssl-certificates

SSL CERTIFICATES (HTTPS://)

As of August of 2014, Google mentioned that it will favorably ranking websites that implement SSL security (HTTPS) over those that do not. SSL certificates allow for secure connections from the website to the user. This is vital for not only eCommerce websites but for any website that has any types of forms and user engagement.

ssl-certificates

SERVER HARDENING

A “pretty” website is useless if it is infected with malware leading to the domain being blacklisted. We ensure that all core website files are hardening to help prevent any malicious attacks and vulnerabilities.

website security analysis

YOUR WEBSITE MAY BE VULNERABLE!

ARE YOU FAMILIAR WITH THE BACK-END CONFIGURATION FILES? DO YOU KNOW IF ANY OF YOUR PLUGINS CONTAIN KNOWN VULNERABILITIES

If you answered “no” to either of these questions or you’re just not quite sure then you need to get your FREE website security analysis today!

TYPOGRAPHY & COLOR PALETTE

Effective branding delivers a consistent design structure across all marketing platforms. Let’s focus on design themes that work.

ssl-certificates

TYPOGRAPHY

From Google Fonts to Adobe Typekit, there are hundreds of fonts available to match your branding needs. The days of only using “safe” web fonts such as Arial, Georgia and Trebuchet are slowly coming to an end.

ssl-certificates

Color Palette

Consistent color palette usage that aligns with your brand is a vital aspect of web development. Each color conveys a certain message and we aim to ensure that that “message” is always favorable to your audience.

ECOMMERCE

Stop allowing the middle man to take large portions of your profits. Those “website builder” platforms will cost you tenfold over the long run and it is impossible to build your empire on rented land.

If they raise their rates tomorrow, what choice do you have? If they decide to cancel your account, what choice do you have?

Through SSL (HTTPS) encryption, a robust product/category setup, one page checkout and support of virtually all payment gateways you can be on your way to building an online shopping empire.

PAYMENT GATEWAYS

Providing multiple forms of payment options will ensure that your conversion rates continue to grow. We can help you implement, configure and even automate all of the popular payment methods into your eCommerce setup.

ECOMMERCE PATHS OF SUCCESS

Providing multiple forms of payment options will ensure that your conversion rates continue to grow. We can help you implement, configure and even automate all of the popular payment methods into your eCommerce setup.

ecommerce products

PRODUCTS

List your products based on categories as well as allow for your customers to provide addon items and customization prior to checkout

ecommerce recurring payments

Recurring Payments

Have a product and/or service that you want for your customer to pay a monthly fee for? It’s no problem to set up recurring payments right from you eCommerce setup.
ecommerce membership access

Membership Access

Similar to the recurring payments setup, with a memberships setup you can collect a monthly fee but also provide access to members-only content that is protected through a user account setup. Membership roles can also be adjusted so that certain roles only have access to certain content.
web traffic analysis

ECOMMERCE

Stop allowing the middle man to take large portions of your profits. Those “website builder” platforms will cost you tenfold over the long run and it is impossible to build your empire on rented land.

If they raise their rates tomorrow, what choice do you have? If they decide to cancel your account, what choice do you have?

Through SSL (HTTPS) encryption, a robust product/category setup, one page checkout and support of virtually all payment gateways you can be on your way to building an online shopping empire.

google analytics

Analytics

The visual aesthetics on the frontend may be beneficial for your audience but the behind-the-scene metrics deserve your real attention. Understanding where your audience lives, what devices are they using to visit your website and how they got to your website in the first place are all important towards understanding how best to market your online marketing endeavors towards increased conversions.
seo

SEARCH ENGINE OPTIMIZATION (SEO)

A term that you often hear yet most still don’t properly implement it. We will assist you with focusing on effective keywords and post titles to gain the highest levels of organic page rankings you can achieve.
ab split testing

A/B (Split) Testing

Provide two different visualizations of how your audience views your website to ensure that only the most effective layout is being using. Split testing also gives you a better understating of what types of content, from titles to the mixture of images and text, are working best.
call to action

CALL-TO-ACTION (CTA)

You provide tons of information and based on your analytics your audience is following your content yet you’re noticing really low conversions. The word says “you have not because you ask not” and the same goes for your marketing efforts. You should always have strategic call-to-actions in place to ensure your audience actually takes that next step from being a casual visitor to a person that takes action.

A SEAMLESS WEB DEVELOPMENT PROJECT IS WHAT WE ARE HERE TO ACHIEVE!

An effective website will yield tons of traffic but a knowledge of how to harness the traffic data is how leads become sales. We can assist with translating complex statistics into usable information.

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website development project workflow
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