Omega Wine Soiree
Las Vegas’ premiere summer event, the Omega Wine Soirée has raised thousands of dollars towards college scholarships for deserving youth around the Southern Nevada valley. Often frequented by the “who’s who” of Southern Nevada, networking and a great time is always to be expected.
The Kappa Xi Chapter of Omega Psi Phi Fraternity, Inc. held the first Wine Soirée as the Wine Taste back in 1983. Since then the event has grown exponentially. The chapter tasked Past Due Branding with establishing the Wine Soirée as it’s own brand similar to that of other major chapter events in other parts of the country. The unique approach was to focus on style and convenience. A full eCommerce platform and social media marketing campaign was implemented and an increase in sales was already observed within the first year (2017) of it’s new branding.
Services performed: web development, eCommerce integration, email list building, social media engagement